Our Mission is to design innovative wilderness emergency gear that sets new standards in the outdoor industry.

Alert 30 is an online retailer selling outdoor apparel and gear. Focused on identifying the root causes of wilderness emergency situations and instituting countermeasures. We are paving a new direction in the outdoor industry by applying military and civilian safety/response techniques into the products. The same way a pool displays a “CPR: How to” board for emergencies, we align ourselves with the same goal. Outdoor Safety and Survival guidelines when you need them and always on hand.