What You Need
Clothing Designed For Your Survival
Our clothing brand is designed to integrate survival capabilities within outdoor apparel, designed and funded for by prior Navy Search & Rescue.
A Survivor's Story
My Passion For Life
I am Adrian Moreno, former Navy SAR swimmer, and the founder of Alert 30. The idea started back in December of 2014, snowshoeing with a friend in the Grand Teton National Park. After becoming lost and separated, I slowly began to realize that I would have to spend the night in the park during sub-zero temperatures without a tent. Remembering my military training I survived by digging a snow trench and lining the walls with pine branches.
The Alert 30 dream is to supply the everyday outdoor man & women with the tools, information, and education to increase their survival success in emergency situations.
The Endurance Project
The Endurance is our first manufactured garment. Named after the ship, HMS Endurance, in which Sir Ernest Shackleton and his crew sailed to Antarctica in an attempt to cross the south pole. The expedition was revered as one of the most successful survival stories due to nothing going according to plan. Unlike the expedition, we found that the day hiking community are prone to becoming lost and are often ill-equipped for survival scenarios. With our clothing, we want to ensure that you are equipped with the knowledge and the basic gear to survive outdoors. We decided to begin our first line of outerwear with a mid-layer puffer jacket. Light useful wear that can be easy to pack, lightweight, and appropriate for all seasons..
Our outer garments are equipped with crucial survival information that can be used for the various essentials below. While other companies focus on providing tools to assist in surviving we take it to the extreme case of using survival techniques that require no equipment to work. We are hoping that the last resort information can save a life.
ALERT 30 LLC DOES NOT GUARANTEE THE RETRIEVAL OR SURVIVAL OF LOST/INJURED PERSONS. THIS IS TO SERVE AS GENERAL INFORMATION TO ASSIST AND SHOULD NOT BE A SUBSTITUTE FOR SOUND JUDGMENT.
Water is a must for survival. Purify water as best as you can and drink what is needed to survive. Dehydration will incapacitate a survivor in a short period of time. That is why we include an improvised water filtration schematic in all outerwear garments.
Clothes can keep you more than just dry. We show you the possibilities of using
Knowing how to trap and hunt for food is tricky, but with a little help it can increase your chances of survival. Including simple snare and catch techinques can be great to take with you.
The number #1 killer in the wilderness is exposure. Withstanding drops in temperature is difficult even with the proper equipment. Know how to improvise shelters and use the environment to stay safe.
Always pack equipment to enhance personal safety, such as a medical kit. A seldomly used item, but crucial in times of necessity. Some medical treatments can be improvised but should always be a last resort. We include the last resort stuff.
To rely on technology is the biggest shortcoming of any survival situation. Always study the terrain before departing, but if you need a little help orienting yourself. Alert 30 provides a celestial and daylight technique to find cardinal direction. `
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To combine the knowledge of local, state, and military search & rescue in developing ways to increase the survivability of the average outsider.