What You Need

Clothing Designed For Your Survival

Our clothing brand is designed to integrate survival capabilities within outdoor apparel, designed and funded for by prior Navy Search & Rescue.

A Survivor's Story

Adrian Moreno

Former Navy Search & Rescue, avid backpacker, and the founder of Alert 30. The idea started back in December of 2014, snowshoeing with a friend in the Grand Teton National Park. After becoming lost and separated, I slowly began to realize that I would have to spend the night in the park during sub-zero temperatures without a tent. Remembering my military training I survived by digging a snow trench and lining the walls with pine branches.

The Alert 30 dream is to supply the everyday outdoor man & women with the tools, information, and education to increase their survival success in emergency situations.


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To combine the knowledge of local, state, and military search & rescue in developing ways to increase the survivability of the average outsider.