what you need
clothing designed for your survival
Our clothing brand is designed to integrate survival capabilities within outdoor apparel, designed and funded for by prior Navy Search & Rescue.
a survivor's story
my passion for life
I am Adrian Moreno, former Navy SAR swimmer, and the founder of Alert 30. The idea started back in December of 2014, snowshoeing with a friend in the Grand Teton National Park. After becoming lost and separated, I slowly began to realize that I would have to spend the night in the park during sub-zero temperatures without a tent. Remembering my military training I survived by digging a snow trench and lining the walls with pine branches.
The Alert 30 dream is to supply the everyday outdoor man & women with the tools, information, and education to increase their survival success in emergency situations.
We recommend through research and repetition is the key to retaining survival information but just in case you forget we have you covered.
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