What You Need

Clothing Designed For Your Survival

Our clothing brand is designed to integrate survival capabilities within outdoor apparel, designed and funded for by prior Navy Search & Rescue.

A Survivor's Story

My Passion For Life

I am Adrian Moreno, former Navy SAR swimmer, and the founder of Alert 30. The idea started back in December of 2014, snowshoeing with a friend in the Grand Teton National Park. After becoming lost and separated, I slowly began to realize that I would have to spend the night in the park during sub-zero temperatures without a tent. Remembering my military training I survived by digging a snow trench and lining the walls with pine branches.

The Alert 30 dream is to supply the everyday outdoor man & women with the tools, information, and education to increase their survival success in emergency situations.

Capture

The Endurance Project

The Endurance is our first manufactured garment. Named after the ship, HMS Endurance, in which Sir Ernest Shackleton and his crew sailed to Antarctica in an attempt to cross the south pole. The expedition was revered as one of the most successful survival stories due to nothing going according to plan. Unlike the expedition, we found that the day hiking community are prone to becoming lost and are often ill-equipped for survival scenarios. With our clothing, we want to ensure that you are equipped with the knowledge and the basic gear to survive outdoors. We decided to begin our first line of outerwear with a mid-layer puffer jacket. Light useful wear that can be easy to pack, lightweight, and appropriate for all seasons..

Essentials

Our outer garments are equipped with crucial survival information that can be used for the various essentials below. While other companies focus on providing tools to assist in surviving we take it to the extreme case of using survival techniques that require no equipment to work. We are hoping that the last resort information can save a life.


WARNING


ALERT 30 LLC DOES NOT GUARANTEE THE RETRIEVAL OR SURVIVAL OF LOST/INJURED PERSONS. THIS IS TO SERVE AS GENERAL INFORMATION TO ASSIST AND SHOULD NOT BE A SUBSTITUTE FOR SOUND JUDGMENT.

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OUR BLOG

To combine the knowledge of local, state, and military search & rescue in developing ways to increase the survivability of the average outsider.

February 12, 2020

Simple Shelter Tactics

A survival circumstance isn't an ideal opportunity to freeze. You are bound to endure a troublesome circumstance on the off chance that you center around keeping up a positive, proactive mentality.
February 12, 2020

5 Basic Survival Skills

here are 5 Basic Survival Skills that everybody who wanders into the Outdoors ought to comprehend and be completely mindful of their latent capacity need and use. This is a simple framework, not a full clarification
February 12, 2020

Pack the Essentials

We suggest that you manufacture your stockpile by beginning with the endurance gear that will meet your most fundamental needs first. Get top-notch things that will keep